John Tschohl - Internationally Recognized Customer Service Strategist


John Tschohl, Internationally Recognized Service Strategist, is a best selling author of 5 books on customer service. Tschohl has been talking about his topic longer than anyone in the world. He is a service strategist and President of Service Quality Institute, the Global Leader in Customer Service.

Tschohl is dynamic, hard hitting, and inspirational. His books are especially recognized and highly esteemed by senior executives as the most powerful must-reads in organizational growth through service strategy. As the creator of the world’s first customer service training program over 30 years ago, he is the recognized authority on the subject. His message has been clear, “The single reason any company is in business is to create ‘overhappy’ customers.” His concept is based on common sense built around his 38 years in speaking, designing training programs and developing a customer driven workforce.

John has been featured on major television shows from Good Morning America, CNBC and PBS to USA Today’s cover story, newspapers, radio stations, and magazines from almost every corner of the world. John’s technology and books have been translated into 11 languages, represented in over 40 countries.

Currently, John Tschohl is working on his forthcoming book, Empowerment: A Way of Life. His most exciting project to date, Tschohl has incorporated a lifetime of helping employees and organizations worldwide reach their highest possible achievement, the overhappy customer.

Service Quality Institute


In addition to being a celebrated author and speaker, John has been President of Service Quality Institute in Minneapolis, MN for over 38 years. Service Quality Institute is the vehicle for John's ideas; Service Quality Institute offers over 30 customer service training programs, videos, books, and materials designed to create a customer-driven workforce. John strives to work with each individual company to create a Service Culture through deliverables, seminars, and customized materials.

John Tschohl has developed a NEW training program designed to help companies impliment Empowerment in their workforce. The program teaches the importance of having an empowered workforce and reinforces the principles and ideas talked about in John's book, Empowerment: A Way of Life. Complete with traning guide, videos, and participant materials, the Empowerment program is guaranteed to improve your work environment and increase productivity and satisfaction.

For more information on Service Quality Institute, their products, services, and the new Empowerment program, visit